Privacy Policy
Privacy Policy
This Privacy Policy explains how Ruth Fisher – Bit & Bridle Fitting Consultant (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you use our services or visit our website.
We are committed to safeguarding your privacy and ensuring your personal data is handled securely and lawfully in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By booking a consultation, submitting personal information, or purchasing products, you agree to the practices described in this policy.
1. Information We Collect
We may collect and process the following types of personal data:
1.1 Personal Identification Information
Full name
Email address
Phone number
Address or yard/location details
Emergency contact details (if provided)
1.2 Appointment & Service Information
Booking details
Consultation notes
Horse-related information (e.g., horse’s name, age, fit issues, behavioural notes)
Photographs or videos (only if you consent)
1.3 Payment Information
Payment confirmation records
Invoices and receipts
(We do not store full card details; these are processed securely by third-party payment providers.)
1.4 Website & Technical Data
When you visit the website, we may collect:
IP address
Browser type
Device information
Cookies and usage data
This helps us improve website functionality and user experience.
2. How We Use Your Information
We process your personal data for the following purposes:
2.1 To Provide Services
Scheduling consultations
Assessing your horse during fittings
Communicating before and after your appointment
Processing payments
Providing tailored recommendations
2.2 For Business Operations
Maintaining booking records
Managing customer accounts
Following up regarding services or updates
Responding to enquiries or support requests
2.3 For Legal & Compliance Purposes
Issuing invoices
Keeping financial and business records
Handling disputes or refund requests
Meeting UK tax and accounting obligations
2.4 Marketing (Optional)
If you give explicit consent, we may:
Send appointment reminders
Send updates about services, offers, or new availability
You can withdraw consent at any time.
3. Legal Basis for Processing
We process your data based on one or more of the following legal grounds:
Contractual necessity: To deliver the services you have booked.
Consent: For optional marketing or use of photos.
Legitimate interests: To manage and improve the business.
Legal obligation: For tax, accounting, or regulatory requirements.
4. Data Sharing
We do not sell or rent your personal data.
We may share limited information with:
Payment processors (for secure transactions)
Website or booking system providers (for scheduling)
Accountants or legal representatives (when required by law)
All third parties are carefully selected and compliant with UK GDPR.
5. Data Security
We take appropriate technical and organisational measures to protect your data, including:
Secure devices and encrypted backups
Password-protected systems
Limited-access client files
Secure payment processing via trusted providers
However, no method of online transmission is completely risk-free; we take all reasonable steps to minimise risk.
6. Data Retention
We retain personal data only as long as needed for:
providing the service,
fulfilling legal obligations,
accounting and tax purposes (typically 6 years),
maintaining records of past consultations for the welfare of horse and rider.
Photographs taken with consent may be kept until you withdraw consent.
7. Your Rights Under UK GDPR
You have the following rights:
Right to access – request a copy of your data
Right to rectification – correct inaccurate information
Right to erasure – request deletion of your data (if legally possible)
Right to restrict processing
Right to object
Right to data portability
Right to withdraw consent at any time (e.g., for marketing or photo use)
To exercise any rights, contact us using the information below.
8. Cookies
Our website may use cookies to improve user experience.
You can disable cookies through your browser settings, but some features may not function correctly.
9. Children’s Data
We do not knowingly collect personal data from children under 16 without parental consent.
If this occurs unintentionally, we will delete the information promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time.
The most current version will always be available on the website. Continued use of the service indicates acceptance of these changes.
11. Contact Information
For privacy concerns, requests, or questions, contact:
Name: Ruth Fisher
Email: [Add email]
Phone: [Add phone number]
Address (optional): Based in Retford, Nottinghamshire